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Memoir: Be You

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Privacy Policy

Your privacy matters to us

Privacy Policy – Memoir: Be You

Effective date: 25 September 2025

Apps Foundry Labs Ltd (“AFL”, “we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we handle information when you use the Memoir – Be You mobile application (the “App”).

By using the App, you agree to this Privacy Policy. If you do not agree, please do not use the App.

1) Who We Are (Controller)

Apps Foundry Labs Ltd

  • Company Number: 16288141
  • Incorporated: 3 March 2025
  • Nature of Business (SIC): 58290 – Other software publishing
  • Registered Address: Unit 7, 97 Western Road, Southall, England, UB2 5HN
  • Email: privacy@appsfoundrylabs.com

We are the data controller under the UK GDPR and the Data Protection Act 2018.

2) Scope

This policy covers the App on iOS and Android. It explains what data we (and our processors, if any) collect, why we collect it, how long we keep it, your rights, and how to contact us.

3) Summary (User-Friendly)

  • No ads. No behavioural tracking.
  • All moods, notes, and photos are stored locally on your device.
  • Notifications are optional and only remind you to log your mood.
  • Widgets simply reflect your stored mood data — they do not transmit it.
  • We do not collect analytics or sell your data.
  • If you email us for support, we use your email only to reply.

4) Data We Collect and Why

4.1 Data You Provide

  • Moods & Notes: When you select a morning/evening mood or write notes, this is stored locally on your device to show in your daily pages and calendars.
  • Photos (optional): If you attach photos, they remain stored only on your device.
  • Support emails (optional): If you contact us, we process your email address/message to respond.

Lawful basis: performance of a contract (providing the App), legitimate interests (support), or consent (if applicable).

4.2 Data Collected Automatically (Minimal)

  • Notifications: We use iOS/Android system notifications to remind you to log moods. No personal data is collected.
  • Purchases (if applicable): If you upgrade in future versions, Apple/Google process payments; we never see your card details.

4.3 We Do Not Collect

  • No account sign-up.
  • No precise location data.
  • No advertising IDs or profiling.
  • No access to contacts, microphone, or camera (unless you attach a photo, then the system permission applies).

5) Children’s Privacy

Memoir – Be You is designed for general users and not marketed to children under 13.

  • We do not knowingly collect personal data from children.
  • If a child logs moods/notes, data remains on-device.
  • If a child contacts us and shares personal data, email us and we will delete it.

6) Payments & Processors

  • App Stores (Apple/Google): If you make a purchase (e.g., subscription or upgrade), Apple/Google process the payment and tax. We never receive card numbers.
  • RevenueCat (if used for subscriptions): We may use RevenueCat only to validate purchases and entitlements, configured to collect the minimum data required.

7) How We Use Data

  • To display your moods, notes, and photos in the daily pages and calendars.
  • To update widgets with your latest moods.
  • To send reminders you’ve enabled.
  • To respond to your support requests (if you email us).

We do not use your data for advertising or profiling.

8) Data Storage & Retention

  • On-device moods/notes/photos: Stored locally and deleted if you uninstall the App.
  • Support emails: Retained up to 24 months unless required longer by law.
  • Purchase/receipt data (if applicable): Retained as long as necessary to provide entitlements and meet accounting obligations.

9) International Transfers

We are UK-based. If we use processors outside the UK/EEA (e.g., RevenueCat), we rely on appropriate safeguards (such as UK adequacy regulations or Standard Contractual Clauses).

10) Security

We use administrative and technical measures to protect your information (e.g., local device security, HTTPS for support emails). No method is 100% secure, but we take steps to minimise risk.

11) Your Rights (UK/EEA)

You can:

  • Request access, correction, or deletion of your personal data.
  • Object to or restrict processing.
  • Request data portability.
  • Withdraw consent where processing is based on consent.

To exercise rights, email: privacy@appsfoundrylabs.com. You may also complain to the UK ICO or your local data authority.

12) California (CCPA/CPRA) Notice

  • We do not sell or share your personal information.
  • California residents may request access, correction, or deletion by emailing privacy@appsfoundrylabs.com.

13) Do Not Track

The App does not respond to Do Not Track signals (not applicable to native apps).

14) Third-Party Links

If the App links to third-party services, their privacy practices apply.

15) Changes to This Policy

We may update this policy to reflect changes in the App, our practices, or the law. Updates will be posted in-app or on our website and the effective date updated.

16) Contact Us

Email: privacy@appsfoundrylabs.com
Address: Apps Foundry Labs Ltd, Unit 7, 97 Western Road, Southall, England, UB2 5HN

Last updated: September 25, 2025